Instead of advertising brochure: Kaufland starts new service for customers

Browse through offers in the prospectus is probably a ritual for many consumers. Supermarkets gradually, gradually complete the booklet. Kaufman has a solution.

• supermarket brochures browse-Kaufland offers new service on the smartphone
• Current brochures via WhatsApp-Kaufland distributes messages via messenger app
• Kaufman offers prospectus at WhatsApp-caution is required for consumers

Germany-The prices of food are increasing due to inflation and war. It is all the more important to save when shopping. Brochures are therefore helpful, but the brochures are no longer offered for supermarkets, as Room will no longer offer in the future. A competitor offers a free alternative for customers.

supermarket brochures browse-Kaufland offers new service on the smartphone

Customers of Kaufman can now access the offers of the week in addition to the option of giving through the brochure online directly via the smartph1. However, some requirements must be met for this. This includes that the Messenger WhatsApp must work on the mobile device. This is no longer a matter of course, because WhatsApp sets its functions on more and more devices.

Users who have a functioning account with the app can easily be sent to the new brochures as a message. And those responsible for Kaufman promise additional advantages. The prospectus is an important channel for us to inform our customers on the one hand about offers and our range as well as on the other hand about corporate content such as sustainability issues, says a press release from the supermarket.

Every Sunday, consumers are sent the current brochure via WhatsApp. But for people who rarely use the messenger service, the additional news could be disturbing. Then it helps to silently switch the messages with Kaufman by clicking on the three points to the right in the upper corner in the chat (at Android). With iPhones, this works similarly (more news about supermarkets and discounters at ).

Current brochures via WhatsApp-Kaufland distributes messages via messenger app

If you don't want to miss the brochures and news from Kaufman, you can unlock the function with just a few clicks. However, this requires a little patience. First you have to scan the QR code online with the camera of the smartphone or an app. Alternatively, it also works with a click on Register now.

Then the automatic message Submit and off you go should appear to send users to the corporate account of Kaufman (+4915209121787). Once this has been done, consumers must inform the postcode or city in order to receive the prospectus for the next branch via WhatsApp.

Using the Start! Option, customers can subscribe to the newsletter for every Sunday and do not have to apply for the brochure with the new offers every week. According to Kaufman, the command stop should be possible to end this service.

Kaufman offers prospectus at WhatsApp-caution is required for consumers

However, caution is also required when using it. Because programs such as WhatsApp always use criminals for fraud stitches. If you often use your mobile phone number for promotions or apps, you will risk an attack on your own data via your smartphone.

Kaufman is not the first food company that decides to spread the brochures on the smartph1. Competitor Room also offers the current brochure via WhatsApp for customers.

Rubric list picture: © Imago